How to Use SEO to Make Your PLR [Private Label Rights] Content More Visible
One of the most frequent problems PLR buyers have when using PLR content is getting it to rank in search engines.
This post will cover some practical SEO tips.
That said, if you have a new website then you will just need to be patient.
It can take 3-6 months to get any sort of traction.
Unless you are an SEO ninja, in which case you’ll not be reading this.
How to Rank PLR Content
After purchasing, buyers just put the content from the PLR onto their blogs or websites, without changing a word.
This is a serious problem (and quite lazy I might add).
Any future posts by anybody else who makes use of the same information after Google has recognized and crawled it, will almost certainly not be ranked highly by the search engine.
There is nothing to ‘worry’ about per se; you will get no repercussions for your actions.
If the same content appears more than once in the search results, Google simply does not give it a higher ranking.
As a consequence, your PLR content must be 100% unique if you want to rank well.
You may be saying to yourself, “But I bought the PLR to save myself time. Nothing should need to be edited.”
It’s easy to see why you would think that.
And if you are not trying to rank, and have other goals, such as dressing up a domain for sale, then you are fine.
Re-writing PLR Content
With PLR, there’s no need to rewrite anything, whether you’re using the content in emails, videos, or any of the other uses.
You must, however, fully rewrite your PLR content if you want to rank well.
That’s just the way things are right now, unfortunately.
A decent suggestion is to rewrite around 55% of your material.
51-55% of the content has to be changed in order for Google to accept it as original content.
Now, you may combine PLR from several sources to come up with a new article.
And you should use synonyms and rewrite every second sentence to improve your writing.
To make life easier , you can use AI tools or third party applications such as quillbot.
In order to be on the safe side, use this tool to help you with the procedure if you need it: https://www.copyscape.com/
That will tell you if you need to re-write more or not.
And whether you now have unique content.
Other SEO Factors Should be Taken into Account.
In addition to just altering the text, there are a slew of other factors to consider.
The https protocol must be used to set the security of your website.
And your site must load as fast as feasible.
On Page SEO
While there are many theories as to what you need to include on your page, the more you get caught up in pleasing tools, the more you deviate from real value.
Write as if you were the consumer and create the content as well and as inclusive as you can.
Add images, videos and other media where necessary.
Also, use sub headings in H2 and H3 tags to optimise but do so naturally.
And, as alluded to at the start of this article, your website will need to be more than a few weeks old to see any rankings.
Internal Links
It’s also a good idea to sprinkle your content with several spellings of the main keyword.
In an ideal world, there should be some kind of internal link strategy throughout your website.
Just look at Wikipedia and you’ll see tons of internal links.
They rank ok right?
I recommend Link Whisper for this and we use it on this website.
It saves so much time.
You should also connect to other websites from yours.
These are known as external links.
Links From Other Places
If you repurpose the content into other formats, you may get links from other sites too.
In the long run, having ‘natural’ links pointing to your site is more important than whether Google thinks they qualify.
Your content is generally rated based on criteria like:
- the length of your content
- bounce rate
- readability
- alt tags
- mobile friendliness of your site
- the use of multimedia
So even if you use pre-written content, you’ll still have to put in some effort.
If you really want to increase your chances of getting listed on search engines, read about search engine optimization and do the necessary measures.
Using PLR material as a starting point for unique content creation is just half the battle won.
Your on and off page factors will be your primary focus if you want to rank well in search results.
Along with relevant link building.
Keep practicing, being focused, and being patient.
PLR content may be ranked if you have the proper skills and knowledge.
Start working on it as soon as you’ve sorted it all out.
Summary
Ranking PLR is like ranking any content.
There are a plethora of factors to take into consideration.
Much of it has to do with your niche and website.
In that regard, time and patience is what you need.
Treat it like building a house.
Good foundations are imperative.
Regarding how to rank PLR content rank, follow the tips in this article for best practices.
Make sure you publish content once or twice a week over the long term as Google loves fresh content.
Cannot manage that?
Well, that is where PLR comes in.