There are many ways you can use your PLR content to get the most out of it.
Use your creativity and imagination when mobilizing this kind of content for maximum mileage.
In this article we are going to look at various ways you can use or repurpose your PLR so that you get the most mileage from it
Maximize Your PLR
Let’s get cracking with what you can do with the PLR you purchase.
And that assumes you are investing in high quality PLR products, not junk.
Post PLR Articles on Your Blog
This is the most common strategy on how to maximize your PLR.
As many struggle from writer’s block, or a lack of time, they decide to wisely invest in Private Label Rights content.
The lazy marketer will just copy and paste but that almost never yields god results.
Instead, savvy marketers will re-write it, add their own voice and then optimise the post for both lead generation and rankings.
There are several ways you can do this.
What I like to do is take the original Private Label Rights article and then use Jarvis to re-write it.
After checking for accuracy, it can be run through copyscape to ensure uniqueness.
Here is part one of a 4 part series on how to do this
Compile Your PLR Articles into an Ebook
Ebooks are great because you can either:
- Give them away as PDFs
- Sell them
If you give them away, you can build an email list of subscribers.
From there, you can build a relationship with these people and sell them useful offers down the line.
Conversely, you can create a simple sales page, add a buy button and then deliver the PDF as soon as someone invests.
It’s not really that difficult to do.
If allowed, you could even sell it as a PLR ebook yourself.
Convert a PLR Article into a Video
Video marketing is super powerful but many PLR buyers think that simply converting an article into a video works.
It does not.
An article is NOT a script.
A video script needs to have an intro an outro, a call to action and it needs to make sense for the platform it’s going to be published on.
Turn PLR eBooks into Blog Posts.
The same way you can add an article to a blog, you can also break down a longer ebook into blog posts if you want.
So you end up with several articles from one piece of PLR content.
But like we have said several times, take the time to edit and format these posts please.
Audio Traffic
This is a little known method that few employ.
You can take an article or ebook and repurpose it into an audio.
Sites like SoundCloud get a ton of traffic.
Like everything, consistency is the key to success.
Create an Email Sequence
If you invest in, for example, 10 PLR articles, then take the topics and craft an email series.
That way, as soon as someone opts in to your list, you have a series of emails ready to be sent out.
There are a lot of options to choose from, so check out some email marketing options here.
And watch this video on how to get better results with your email marketing endeavors.
Create or Add to Membership Sites
A membership site done right offers recurring income.
But the struggle can be what to offer your members.
They will want new and fresh material on a consistent basis and PLR can help with this.
PLR for membership site content is very useful indeed.
Use Articles for Offline Marketing.
Offline marketing can drive traffic and generate leads.
You could create these pieces by converting your PLR articles into infographics, pamphlets or brochures.
Convert Your PLR Articles into Infographics.
This can either be done using something like photoshop, or by outsourcing to a designer.
Infographics can be used within an article or as a lead magnet.
They are also highly shareable pieces of content and a savvy marketer will add their logo or brand name.
Create Images That Can be Used on Pinterest
If you check out this blog, you’ll see that we have custom images for each post.
Nothing fancy, but it helps with branding.
The images are not the best size for Pinterest though.
So we also get images like this made up as well.
We then share the larger image directly onto Pinterest and leave a link back to an article or video.
Use Your PLR Images on Instagram
As with the Pinterest method, you can do the same for Instagram.
Canva is a great place to get images made up if you do not have the skills nor the budget to outsource.
Make Square or Vertical Videos With Your PLR
A square video is a video with an aspect ratio of 1:1
These videos are perfectly sized for Facebook, Twitter and Pinterest.
You can take an article, and use a software such as Wave.Video to turn them into videos of different sizes.
Then upload them natively to the social media accounts you use.
Vertical videos have an spect ratio of 16:9
Use Snippets of Your PLR as Tweets
If you have a following on Twitter, then you can take sentences of your new PLR and tweet it.
Just be sure to have a hashtag strategy.
Choose between hashtags that will get seen and ones that are not too competitive.
That way you have a better chance of being seen by your target audience.
And then some of these people might even click through to your site.
What You Need To understand
You should create a plan for your content and marketing.
Before buying any PLR products, decide what niche you’re going to focus on first before setting up profiles on different social media platforms, etc.
If you need to post an image that you created on Pinterest, make sure that have account set up with them beforehand.
Before you start posting, create an account on all the relevant platforms.
It’ll be much easier to post when it’s time since you have your content ready.
Another thing to consider is that not every niche is equal.
Where you distribute your content should depend on where your audience hangs out as well as what kind of work they like.
For example; if someone wants advice for those with diabetes and sees a video about yoga tips but doesn’t relate, this wouldn’t help their interest).
If one were in the ‘diabetes’ niche then posting videos might not go over too well and gain traction faster through creating a Facebook group or something similar instead.”
The PLR you purchase may be in written, video or graphic format.
Don’t let the content’s format limit your plans.
It can easily be repurposed for other purposes like articles, videos and emails.
Repackage the same information to make different formats of the material to show how much thought you’re putting into this process.
Compared with others who just copy-paste without any consideration at all.
This will set you apart from everyone else because they won’t even consider that option when they buy their PLR.
So, now you know how to maximize your PLR content, and increase your income, you just need to take action and do something.
Such as grabbing a high quality PLR pack.