What Goes Into Producing a PLR Pack?
One thing that I always like is when a company or individual provides a peek behind the curtain at their operation or process.
So, I wanted to talk about the components that are included in our video content PLR kits.
You will find a detailed explanation of exactly what it is that I need to accomplish in order to make sure that customers get high quality PLR packages.
What Goes into Producing a PLR Pack?
And like all good things, it begins with an idea!
Ideas and Planning
Naturally the first thing that I need to do is to decide on a topic.
The ideas for this come from a variety of places such as:
- Current members – I encourage ideas
- What is currently hot on both the business and healthy lifestyle markets.
- Personal preferences and ideas
- Things related to past popular packs
- Communicating with professionals in the field
Once I have chosen a theme, I plan the done for you Keyword packs.
The keyword Files
Doing this not only gives us the first part of the packages, but provides key intel into the article topics.
I use a mix of KW everywhere and Ahrefs to research KW.
In the past I used my own Video software as well called Videntics.
That had to close due to the war in Russia (our devs were there and Ukraine) but hopefully it’ll be back soon.
Anyhow…
I first add in seed keywords to both tools which presents many potential long tail keywords with both informational and commercial intent.
Next, I download them as CSV files and use them for the KW section.
I find KW for regular Google search and video related KW too.
From there; using my own experience plus what is trending, I choose 10 main keywords from a huge CSV file that the tools provide.
These 10 keywords form the article topics.
Along with my own ideas and extra research on the kind of content already ranking.
I do try to focus on trends and keywords that get some but not crazy traffic so that the difficulty level is not too high.
Writing the Articles
I add the 10 long tail keywords along with related titles to a Google doc and provide this to my writers.
I have two main writers.
One is well versed in the online marketing and digital business world.
The other is an experienced, qualified health professional and nutritionist.
Some PLR vendors write all the content themselves.
I disagree with this approach if I am honest.
I know some vendors are great writers.
However, I prefer to pay experts in the field to create the content.
They do research, provide up to date references to back up any claims and write content aimed at delivering value to the reader.
Would you rather a set of articles on, say, probiotics were written by a licensed professional?
Or a random internet marketer?
I know what I would choose.
Ok…
Before submission, they run it through copyscape and provide a word count.
95% or more of the articles are at least 1000 words.
I do not accept 400-700 word articles as they are too thin.
The articles are then proofread, any minor grammatical errors changed and formatted.
Then it’s the next step.
Writing the eBook
One thing that frustrates me is when a PLR pack that contains an ebook is just the articles repurposed.
Anyone can do that.
So, I provide my writers with an ebook title.
To get inspiration, I look at Amazon best sellers.
The ebook is 100% different from the articles, though is of course in the same niche.
I do not force a word count but Ideally these ebooks are between 4000-7000 words with references.
The lifestyle one naturally will have more references than the business one due to the nature of the topic.
The writers then research write and format the ebook as per their instructions.
7- Part Email Series
I actually write these myself.
Crafting emails that are fun and tell stories can be hard for some people.
But I like doing it.
So, I’ll find weird stories from multiple sources, write about them and segue into a message that connects to an article, video or affiliate promo.
I write 7 emails and then organize them into an order on a Word doc.
Affiliate Rolodex
Many PLR buyers are also affiliate marketers.
So, to add value, I research decent affiliate offers for each pack.
Of course, this is easier for certain niches than for others.
I provide the affiliate sign up URL, the payout and if possible, the cookie duration.
While it’s impossible to vet each offer, I do look at feedback of each product and will refrain from stuff that is sold on some of the shadier networks.
I compile everything into a doc on Google drive.
Graphics and PDFs
I outsource this to a graphic designer who is on monthly retainer.
I send him:
- The articles
- The affiliate rolodex
- The ebook
He turns the above into aesthetically pleasing PDFs.
The video content PLR brand is not present. So buyers can claim these as their own.
I provide the source files too should anyone want to rebrand the content themselves.
Scripts and Audio Files
The articles are written for bloggers and niche site owners.
So, what I’ll do is turn each article into a video script.
Add an intro, a main body and ending.
I send the scripts to a pro voiceover artist in the UK.
She is on a monthly retainer and does both sets each month.
While she is excellent, this is the most expensive part of producing a PLR pack.
HD Videos
The turnaround for the audios is approximately two weeks.
When the audio is delivered, they need to be turned into landscape videos.
The videos can be used on Youtube, but they can also be uploaded to any hosting platform.
Some people do not use YouTube and just add a video to their posts to help with the bounce rate and to add value to their readers.
This, if I am honest, is the most time consuming part of producing a PLR pack here.
I use wave.video to make the videos as I am accustomed to it.
First, I need to add the script and space out the sentences.
From there, I add the voiceover file.
I create and edit each slide.
Then, I center the text and add relevant images.
Once all the slides are done, I have to make sure the voiceover audio is perfectly synched.
From there, I download an HD landscape file at 1080P.
I do this 10 times per pack.
Square Video Snippets for Social Media
Once I have the 10 videos, I need to use Camtasia.
I use this to turn a longer video into a 30 second (or so) snippet.
Once I’ve done this 10 times, I send them all to my video editor.
He turns each snippet into a square video.
Aspect ratio 1:1
He will add bars to the top and bottom using the color I ask for and any text I request.
For each square video he makes, he adds a Pinterest endscreen and a Facebook endscreen.
The FB endscreen version can also be used for Twitter.
So, in effect, each set of 10 videos becomes 20.
10 square for Pinterest and 10 square for Facebook/Twitter
Customer Avatar
I keep a market researcher on retainer.
She researches each niche and crafts and customer avatar and presents in a specific format.
I do not know of any other PLR vendor that provides an avatar.
Interactive Checklists
For these, I use Kuicklist.
First, I chose a template from within the software and then take elements of the articles and format them into interactive checklists.
I make 7 per pack.
Then, I download the HTML for each one, a kuicklist URL and zip everything up.
That way, buyers can upload them to their own domain if they want.
Or simply use the kuicklist URLS.
They make nice lead magnets or added value for emails.
Images
I source them from a variety of places that allow royalty free usage.
Next, I name them accordingly and ensure they are not too large.
I try to find 21 images for each pack that can be used in blog articles and posts.
All the Content
Once all the of the content has been created, I make a file and name the file related to that PLR pack.
In the file I add the content in sub-files and name each part accordingly.
Packaging & Delivery
This next final part I handle alone.
Here’s a summary of what I do:
- Create the level in the membership site
- Then create the course (the page users see) – I have a template for this
- Add a cover image, an excerpt and assign the pack to lifestyle or business
- Zip the articles together
- Zip everything including the articles into one large file – Making sure when it’s unzipped, all the sections are named accordingly and in smaller easy to navigate folders.
- Upload it to Amazon S3
- Get the Amazon S3 links and add them to the course page
- If I plan to sell individually I then need to create a sales page (I use a pre-made template for time-saving and just switch out text, images etc)
- I then create the product in Thrive cart, making sure there is a checkout page that works
- Add the link from thrive to the sales page
- Connect everything to the right Aweber list
- Ensure that everything is protected so only members or buyers will be able to see it when it goes live. And that if a non-member tries to access it, they get redirected to either a ‘not for sale’ page or, if one has been made, a sales page.
- Do a test run to ensure it all works
- When the time is right, set it to live, clear cache and hope there are no problems.
- Have a beer- personally my favourite part of the process
That’s it.
Do this twice a month until death.
PLR Production Summary
Now you know what goes into producing a PLR pack at Video Content PLR.
And I am sure, now and then I miss something.
If you notice something please let me know and I’ll be happy to make the necessary changes.
I really care about the quality of each pack.
And provide training so that people know how to re-write, rebrand and use the packs to get more traffic, leads and sales.
One final thing.
I use PLR myself too.
On many of my sites.
It works.
But you do need to rework what you buy.
Cheers!